Marcella Marques
Rio de Janeiro, Rio de Janeiro, Brazil
contact@marcellamarques.com
Hi! I’m a Visual Designer with 9+ years of experience bridging creativity and strategy for brands and campaigns. I’ve worked with photo editing apps, indie mobile games, and retail, shaping everything from quick-turn social media to larger brand systems. At the core of my work is a mix of storytelling and intent: making things look good is a given, but making them work is what drives me.
I enjoy refining ideas and turning briefs into something sharper, simpler, and more meaningful. Having worked closely with teams from the USA, EU, China, Russia, Turkey, Mexico, and LATAM, I bring a balance of creative instinct and practical thinking to every project.
When I`m not working you can find me probably playing D&D with my friends, doing yoga or traveling to someplace new whenever I can. I also love to read, cook and spend time with my cat Esmeralda.
Skills:
✔ Creative Direction
✔ Graphic Design
✔ Branding
✔ Digital product QA
✔ Trend research & forecasting
✔ ASO (PPO, CPP, Localization)
✔ UI/UX design basics
✔ Video editing
✔ Content creation
✔ Leadership
Languages:
✔ English (Fluent)
✔ Portuguese (Native)
✔ Spanish (Advanced)
Softwares:
✔ Adobe Photoshop
✔ Adobe Illustrator
✔ Adobe InDesign
✔ Adobe Dreamweaver
✔ Canva
✔ Midjourney
Experience
Cask/Ondaro - Software and process consulting (3 months)
Visual Designer
July - September 2025
•Brand migration project
•Brand custodial
Meitu - Tech & Mobile (7 years 7 months)
Design Lead for Airbrush Growth Team (2 year 6 months)
September 2021 - March 2024
As Design Lead I headed a small team while focusing on trend, benchmark, and innovation research, shaping the creative direction, and fine-tuning creative AI effects through QA.
Airbrush Senior Visual Designer (2 years 8 months)
January 2019 - August 2021
As Senior Visual Designer I managed projects and built out the team by recruiting and retaining talent, while staying hands-on with ASO strategies like PPO, CPP, localization, and designing PR and BD materials for LATAM.
LATAM Designer (2 years 5 months)
August 2016 - December 2018
When I joined as Visual Designer I worked as the LATAM brand custodian for MakeupPlus, BeautyPlus, and AirBrush, directly crafting static and motion social media assets, driving in-app marketing campaigns, and adapting designs in PT, EN and ES.
Ratto Software - Indie mobile game company and mkt agency (1 year 3 months)
Web Designer
May 2015 - July 2016
• Designed and maintained user-friendly email marketing for LATAM Airlines
• Created animated banners in HTML5 for various usages
• Design interface for indie mobile games
• ASO design for mobile games
Dufry - Duty Free (2 years 4 months)
Internship in Web-Marketing Design
February 2013 - May 2015
• Social media design
• Photo manipulation
• Internal branding projects
Walt Disney World - Theme Parks (3 months)
Merchanteiner
November 2013 - January 2014
• International College Program
• Provided Disney-level customer service while maintaining business standards
• Developed effective communication and interpersonal skills within a fast-paced, international environment
• Learned and kept to the company's core values and guidelines. (4 keys)
Enjoy Rio - Fashion Brand (1 year 6 months)
Internship in Graphic Design
April 2011 - September 2012
• Specialized in photo manipulation, editing, and composion
• Created editorial projects for internal usage
• Brand custodial principles
Education
Universidade Cândido Mendes
Bachelor's Degree, Visual and Graphic Design
2010 - 2016